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SOURCING & SUPPLY CHAIN
WORLD FOOTWEAR | MAY/JUNE 2012
Wolverine Worldwide has announced a deal to acquire the performance and lifestyle
brands of rival footwear group Collective Brands, taking the total number of shoe
brands in its portfolio to 16.
The game changes
Sebago footwear at the ocean’s shore. Existing Wolverine
brands tend to have a much more developed international
focus than the four newly acquired brands.
CREDIT: SEBAGO