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7
THE GLOBAL FOOTPRINT
JULY/AUGUST 2012 | www.footwearbiz.com
both production and consumption.
Europe and the US continued to be
major consumers with growing
demand in Africa. This dramatic overall
increase was however diluted by the
increase in global population.
Overall, China consumed 1,429
million pairs in 1994 and this figure had
risen to 2,457 million by 2009, India had
increased its demand from 2,450
million to 3,897 million in the same
period while the US had moved from
1,634 million pairs in 1994 to 2,059
million in 2009. Total footwear
consumption in 2009 was calculated at
19,877 million pairs. It is however the
pairs per capita figures (shown in
Table
4
) which are more revealing and
highlight where there is future
possibilities of growth in consumption.
Even though consumption grew by
53%, pairs/capita only went from 2.3 to
2.9. Interestingly, the advent of cheaper
imports into the US from China from
the late 1990s to early 2000s actually
increased the volume of footwear
purchased, with pairs/capita reaching
a level of 8 in 2006 before falling back
to 6.7 in 2009 as the recession
deepened. There are figures that
suggest that within the EU, Spanish
consumption in 2010 reached 427
million pairs, or an average of 9.3 pairs
per person. Consumers in the US in
2010 are said to have purchased 7.5
pairs each, still less than the 2006
figure of 8 pairs per capita.
UPDATE FOR 2010
There was a significant recovery in
2010 driven mainly by Asia. Production
and consumption were close to 21
billion pairs whilst imports and exports
surged towards 11 billion, so the latter
together accounted for 52.5% of total
output. Global GDP reached a new high
of just over $63 trillion and pairs/capita
once again exceeded 3.0. 2010 also
saw the Middle East consume over a
billion pairs for the first time
(Table 5)
.
WHERE ARE WE GOING?
By 2024, the world’s population will
be close to eight billion, which will be a
strong basic driver for increases in both
production and consumption. The rate
of growth is however slowing; it grew
Table 6 - Footwear Production 2009 – 2024 (Million Pairs)
Table 7 - Footwear Imports 2009 – 2024 (Million Pairs)
Table 8 - Footwear Exports 2009 – 2024 (Million Pairs)
Table 9 - Footwear Consumption 2009 – 2024 (Million Pairs)
Table 10 - Consumption/Capita 2009 - 2024 (Pairs/Capita)