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HAPPENINGS, PEOPLE AND PLACES
WF FOOTPRINTS
adding to her collection when she
goes out shopping, but she doesn’t feel
guilty because it’s her only real vice.
She said: “If you have, let’s say,
600 pairs of shoes, you’re considered
a freak? I have about 3,000 pairs.
Look, some people do drugs, and I
buy shoes.”
Ms Dion said that she feels very
lucky to be able to buy expensive
shoes and other luxuries.
PODIATRIST TAKES ATHLETIC
FOOTWEAR BRANDS TO TASK
A podriatist in the US has criticised
athletic footwear brands for “telling
only half the story” when it comes to
shoe fit.
San Francisco-based Dr Jenny
Sanders, who writes a blog about
shoes and the effects they can have
on her patients' foot health, has said
that sports shoe brands, in
highlighting aspects such as 'motion
control', often focus exclusively on the
lower part of a shoe. For fit to be
correct, it is essential also to look at
the upper.
“Components of the upper are
crucial for determining proper fit,” Dr
Sanders says. “Looking at the
question of volume, because your
foot has volume (taking into account
length, width and depth) and a shoe
has volume, is going to make a
world of difference when you go
shoe shopping.”
Her contention is that athletic shoe
companies never talk about the upper
or depth of a shoe. Instead they tend
to categorise shoes according to the
lower (midsole) using terms like
‘motion control’, ‘neutral’ or
‘cushioning’. “Approaching shoe fit in
this way only tells half the story and
when you don’t take into account
overall volume, shoe fit and
performance are compromised,” she
concludes. “If the upper depth isn’t
matched to your foot depth, you won’t
have a good fit.”
NEW DISTRIBUTOR SAYS
FOOTBALANCE CAN HELP
RETAILERS BECOME
EXTRAORDINARY
Custom footbed brand Footbalance
has entered into a new agreement
with Bélanger-Gagnon Marketing
(BGM), a Quebec-based sports and
footwear sales agency.
BGM will now promote the
Footbalance system, which enables
the rapid production of fully
customised footbeds at retail stores
in less than ten minutes, enhancing
sports and outdoor shoes'
performance, the company states, by
promoting healthy foot function and
improving overall body alignment.
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JOE SEER / SHUTTERSTOCK.COM