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HAPPENINGS, PEOPLE AND PLACES
WF FOOTPRINTS
6
Chief executive, Louis Bélanger,
said at the time of the announce-
ment: “I’m always curious about
innovative products and found
Footbalance to be the best
approach to bring custom
moulded footbeds to
retailers. In today's world of
internet sales and fierce
competition, Footbalance
represents a new way for the
specialty retailer to bring more
consumers to their locations while
elevating themselves in the retail
jungle. You can’t be an ordinary
retailer anymore.”
KEEN APPOINTS NIKE
EXECUTIVE TO
MERCHANDISING ROLE
Outdoor footwear brand Keen has
appointed former Nike executive Ron
Hill as its new vice-president for
merchandising.
He said he viewed the move as a
chance to contribute to the growth
of an entrepreneurial footwear
company.
In his new position he will help the
Portland-based brand strengthen its
relationships with consumers and
retailers. “I am excited to be part of a
young, growing organisation with a
strong product offering and solid
brand values. I look forward to
contributing to the Keen story by
helping the brand exceed its fans'
product expectations,” Mr Hill said.
GEOX SUPPLIES WORLD
CHAMPIONS WITH
GOLDEN SHOES
Footwear brand Geox has supplied
the Red Bull Racing team with
special shoes to celebrate winning
the 2011 drivers’ and constructors’
championships in Formula One for
the second successive season.
Winning driver, Sebastian Vettel,
wore a prototype of the new model,
Golden Shoes, at the final Grand Prix
of the Season in São Paulo, Brazil, in
November. The shoes went on show
on the Geox stand at the Bologna
Motor Show in December.
The shoes are based on the PE12
model that Geox designed for Red
Bull Racing and launched in July. The
footwear company said introducing a
new version in gold was “the natural
consequence of success”.
CREDIT: GEOX