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FASHION & CONSUMER DEMAND
associating it with best-in-class products that go beyond
footwear,” said Mike DeBell, Crocs VP of global sales. “More
than 200 million pairs of Crocs shoes have been sold, in
more than 90 countries around the world. That’s powerful
testimony to the connection forged with consumers by the
Crocs brand. Through strong international and regional
licensing partners, we plan to exten d the power of our brand
and make new consumer connections.”
Crocs’ new golf shoes with Hank Haney, for years coach
to Tiger Woods, were recently named best new product at
the PGA Tour merchandise show. Crocs-branded hats, bags,
backpacks, socks and gloves will soon be launched by the
Accessory Exchange. Then will come Crocs children’s
apparel will follow in April from A Group, quickly followed by
the launch of Crocs sunglasses and sunglass accessories
from Eye King LLC.
“As we continue to explore these and other new
collaborations, I am confident our license partners will help
us grow and spread our brand,” Mr DeBell said.
It looks like the Crocs brand has survived its rollercoaster
first decade, but this is no time for the company to rest on
its laurels; let’s hope for its sake that CEO Mr McCarvel
knows this. “Exceeding $1 billion in revenue in less than 10
years is a testament to the power of our global brand and
the potential of our company,” he said. “Few companies in
our industry have reached this milestone so quickly. As we
begin our 10th anniversary year in 2012, everyone at Crocs
can be proud of what we’ve achieved together, and we’re
looking forward to the next 10 years.”
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WORLD FOOTWEAR | MARCH/APRIL 2012
The practical and comfortable shoes remain popular with
parents and children.
PHOTO CREDIT: RENE TILLMANN / MESSE DUESSELDORF